Erin
O’Dell
Strategic social media and communications for brands that value clarity, creativity, and results.
New York - Sacramento, California
ABOUT ERINErin O’Dell is a social media and communications strategist with nearly ten years of experience helping brands tell clearer stories, build engaged communities, and drive meaningful results.
Her background spans agency and in-house roles, working with corporate companies, nonprofits, restaurants, and mission-driven organizations. Erin has led organic social strategy, content development, campaign launches, and community management for brands across industries, often translating complex or sensitive topics into accessible, human-centered messaging.
Before moving fully into marketing and communications, Erin worked as a professional photographer, collaborating with restaurants and creative teams in New York City and California. That creative foundation continues to shape her work today, bringing a strong eye for visual storytelling, pacing, and platform-native content.
Erin is a certified public relations specialist and copywriter, with experience aligning social media, PR, and digital content into cohesive, performance-minded strategies.
PHILOSOPHYSocial media isn’t about posting more; it’s about communicating better.
The digital landscape is crowded and constantly changing, leaving brands unsure where to focus or how to show up consistently. Erin believes the most effective social and digital strategies are rooted in clarity: clear goals, clear messaging, and a clear understanding of the audience.
Her approach blends strategy, creativity, and data to build systems that are sustainable over time while leaving room for experimentation and growth. Whether the goal is awareness, engagement, or conversion, Erin focuses on helping brands use digital platforms intentionally, thoughtfully, and with purpose.
SERVICESReady to tell your story clearly and effectively?
Erin offers strategic support across social media, communications, and digital content, including:
Organic social media strategy and content planning
Campaign development and launch strategy
Community management and audience engagement
Copywriting for social, email, and web
PR and messaging support
Content audits and performance analysis
If you’re looking for a thoughtful, strategic approach to improving your digital presence, visit the Contact page to learn more about working together.